Unsurprisingly, the fashion world is progressing towards ethical and sustainable fashion, and the rising interest of the masses in ethical footwear has already taken the world by storm. As more and more people seek to buy eco-friendly alternatives, it is the best time for shoe and footwear brands and manufacturers to adopt eco-friendly and sustainable means. Gone are the days when sustainability was considered synonymous with adding extra expense. It is time when the brands and manufacturers started to take it as an investment, which is harvest in the future.
In our modern world, where everyone has access to technology, the demand for sustainable and eco-friendly merchandise is on the rise, and footwear products are no exception as such products contain all sorts of hazardous chemicals, including rubber and plastics, that depletes our already deteriorating environment. Hazardous compounds like polyvinyl chloride (PVC) deplete natural ecosystems, which is one of the reasons for cancer. Another hazardous compound like ethylene vinyl acetate, which is commonly used in the specialized shock absorbers shoes for runners and trainers, will take at least a millennium to vanish or disperse; thus, it contaminates our natural environment not only for the current time but also for the generations to come after us.
Sustainable and eco-friendly fashion is in the minds of millions of customers worldwide. As per the outcome of the research conducted by Footwear Distributors and Retailers of America (FDRA), 64% of the consumers were interested in paying more for sustainable footwear. More specifically, 35% of the sample was willing to pay in-between $1.00 to $5.00, 16% of it was ready to pay in-between $6.00 to $10.00, and 13% of it was even willing to pay $10.00 and more for sustainable footwear. The outcome clearly shows that Sustainable and eco-friendly fashion is, without any doubt, the future, and those brands and manufacturers will have a definitive edge over the rest who embrace this change.
The conclusion is the fashion industry is adopting ethical and sustainable practices, and the footwear industry is the new talk here. It comes with a disguised opportunity for footwear brands and manufacturers to adopt sustainable means. As technology empowers people in today’s world, the demand for suitable and eco-friendly footwear continues to increase. Nowadays, people are smart enough to understand that conventional footwear and commonly used shoe raw materials like rubber and plastics contain hazardous chemicals and compounds that deplete our environment. Adopting sustainability gives brands and manufacturers a competitive edge, as it aligns with future needs and requirements.
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